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Weekly News: YouTube Search Engine’s Brand New Functions

YouTube adds video chapter previews, auto-translates captions in new search engine functions

To simplify users’ searching, Google – YouTube’s owning company has published the new updates about the built-in search generator operation on Tuesday.

Timestamp previews and auto-play snippets added to mobile. “These time-stamped images detail the different topics covered in videos and let you better evaluate the video you’re about to watch. You can also jump directly to the section most relevant to your specific interest,” said Pablo Paniagua, director of product management, in the announcement.

YouTube has previously had short autoplay with captions when desktop users move their mouse over a video to help them know what they’re about to watch. This option allows you to find exactly what you’re looking for (or find a video that does cover the topic you want to learn about). The quick auto-play will also be available on mobile upon scroll.

Read more: YouTube adds video chapter previews, auto-translates captions in new search engine functions

Facebook’s First-Ever Report On Most Viewed Content

Facebook published its first-ever report on the most widely viewed content in users’ news feeds.

Facebook published a report that offers a first-ever look at what content gets the most views in people’s news feeds.

The report published today is the first in a series of reports. It focuses on which domains, links, pages, and posts get the most views in the US.

Facebook’s Widely Viewed Content Report

Facebook says this first quarterly report aims to provide clarity around what people see in their news feed.

Read more:  Weekly News: Meta Reports First Ever Decline In Ad Revenue

Here are some general takeaways:

  • The content that’s seen by the most people isn’t necessarily the content that also gets the most engagement.
  • 57% of posts that people see is from their family and friends.
  • Fewer than 13% of content views were on posts with links.
  • Most viewed news domains account for 0.31% of all content views. Of those domains, mainstream media dominate by views.
  • Of posts with links, around a quarter of the most viewed domains were news publishers.

“It depends” doesn’t have to be the answer if you ask the right questions; Thursday’s daily brief

After moderating so many Overtime Q&A sessions for SMX, I’ve noticed that many professionals formulate their questions something like this: relevant background information, goal, “What should I do?”

Numerous reports of images not loading in Google’s Top stories carousel began surfacing on Twitter yesterday morning. We were able to replicate the issue (shown above) and the carousel shows either blank or blurred featured images, but some of the reports we’ve seen include screenshots of the carousel in which one or two of the images did successfully load. Google has confirmed that it’s a bug and is working on a fix but has not provided a timeline. We’ll continue to provide updates as they come in.

Read more: “It depends” doesn’t have to be the answer if you ask the right questions; Thursday’s daily brief

Four ways to improve page speed and master Core Web Vitals

Google’s latest major update to its search algorithm focuses greatly on the user experience through a new set of ranking factors metrics, called Core Web Vitals. Early results from Core Web Vital audits reveal that the average website performs below these new standards. Searchmetrics’ research revealed that, on average, sites could reduce page load time by nearly one second by removing unused JavaScript.

Read more:  Weekly News: Apple could be building an ad network for live TV

This provides an amazing opportunity to outperform other websites by boosting your own page rankings.

Here is everything you need to know about Core Web Vitals plus four simple steps to improve your metrics.

What are the Core Web Vitals metrics?

Core Web Vitals are an extension of Google’s page experience signals that include mobile-friendliness and HTTPS. The three Core Web Vitals metrics measure loading performance, interactivity, and visual stability, which Google views as providing an accurate depiction of a real-world, user experience.

How to check your page speed insights

There are many online tools that check your page ranking score, including PageSpeed Insights, Chrome User Experience Report, Lighthouse Audit, and Search Console. These sites measure page speed in various elements and display the results using a traffic light system. PageSpeed Insights provides a breakdown of the results and highlights areas of improvement.

Read more: Four ways to improve page speed and master Core Web Vitals

How to craft a winning Search Engine Land Awards entry: Past judges share their advice

Since its inception in 2015, the Search Engine Land Awards has recognized exceptional marketers on an annual basis — showcasing their outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search.

But the road between deciding to begin an application and winning the award can be a long one. Although this year’s submission process has been significantly streamlined — it’s never been faster or easier to apply to the Search Engine Land Awards — there’s still a story that has to be told. And while the way in which you tell that story is entirely up to you, we thought we’d look back on some advice from past judges about what really wows them, what they would love to see more of, and what areas are best avoided...

Read more:  Weekly News: Responsive Search Ads take center stage – are you prepared?

Google’s tool to report indexing bugs is now available in the U.S.

The tool provides a way for SEOs to escalate their issues with Google Search.

Google’s reporting tool for indexing bugs is now available to all signed-in Search Console users worldwide (although it can only process reports filed in English), the company announced on Monday. The tool, which was first announced as a pilot program back in April, can be accessed at the bottom of the URL inspection help document and indexing coverage report document.

Indexing issues in Google Search are fairly common. In fact, we’ve reported numerous confirmed indexing issues with Google over the years. Now that this tool is out of the pilot program, SEOs and site owners in the U.S. have a way to escalate these indexing issues, which should help them get closer to resolving them

Read more: Google’s tool to report indexing bugs is now available in the U.S.

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