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Eduma vs MasterStudy: Which is the Better Option?

Looking for a comparison of Eduma vs MasterStudy?

If you’re in the market for an online education or LMS platform, you might not be strange to many Education WordPress themes, especially Eduma and MasterStudy. Both themes have a lot of great features but it may be difficult to decide which one is the right choice for your needs.

In this article, we’ll take a detailed look at both platforms and compare their features, ease of use, customization options, support service, and pricing plans. By the end, you should have a better understanding of whether Eduma or MasterStudy is the better option for your particular demands.

Eduma vs MasterStudy: Eduma Review

Eduma Review

Eduma is a powerful and flexible WordPress theme for education that features a modern and intuitive user interface. It’s designed to meet the needs of a wide range of users, from individual instructors to large organizations offering complex courses with multiple instructors and learners.

Also, Eduma is compatible with a lot of popular plugins and add-ons such as Contact Form 7, Elementor, WPBakery page builder, WPML, etc. With payment methods, you can find WooCommerce, PayPal, Stripe, 2Checkout, Authorize.net, and offline payment.

Advantages of Eduma Theme

  • Intuitive and easy-to-use user interface (UI)
    • (UI)A wide range of features and functionalities to choose from
  • Flexible course creation and management tools
  • A robust set of customization options is available
  • Excellent support and documentation are available
  • Comprehensive integration options with third-party tools
  • SEO-friendly design

Disadvantages of Eduma Theme

  • Advanced features can be overwhelming for beginners
  • Some customization options require technical knowledge to implement
  • Some users may find the pricing plans expensive

Eduma vs MasterStudy: MasterStudy Review

MasterStudy Review

MasterStudy is another popular online education platform designed to help users create and manage online courses. Like Eduma, MasterStudy offers a wide range of features and customization options to cater to the needs of various users.

Advantages of MasterStudy Theme

  • User-friendly interface
  • Easy course creation and management
  • A wide range of customization options is available
  • Good documentation and support are available
  • Reasonably priced compared to competitors

Disadvantages of MasterStudy Theme

  • Lacks some advanced features available in Eduma
  • Integration options with third-party tools are limited

Eduma vs MasterStudy: Ease of Use and User Interface

Theme User Interface

When it comes to ease of use and user interface, both Eduma and MasterStudy offer modern and intuitive interfaces that make it easy for users to create and manage their courses. However, some users may find Eduma’s interface more complex than MasterStudy’s, especially when it comes to advanced features.

Winner: Draw

Eduma vs MasterStudy: List of Features Comparison

List of Features

Eduma and MasterStudy offer similar features, but there are some differences worth noting. For example, Eduma offers a built-in e-commerce system, which is not available in MasterStudy. On the other hand, MasterStudy offers a built-in quiz system that allows instructors to create quizzes for their courses.

Winner: Tie

Eduma vs MasterStudy: Customization Options Available in Eduma and MasterStudy

Customization Option

Both platforms provide extensive customization options to users, allowing them to tailor their courses to their specific needs. Eduma offers a wider range of customization options, including customizable headers and footers, while MasterStudy focuses on providing flexible course templates that can be customized according to individual needs.

Winner: Eduma

Eduma vs MasterStudy: Support and documentation provided by Eduma and Masterstudy

Support Service

Support and documentation are important factors to consider when choosing an online education platform. Both Eduma and MasterStudy offer good support through various channels, including email, live chat, and phone support. Additionally, both platforms provide comprehensive documentation and tutorials to help users get started and take full advantage of their features.

Winner: Tie

Eduma vs MasterStudy: Integration options with third-party tools in Eduma and Masterstudy

Third Party Tools

Integration with third-party tools is crucial for many users who require additional functionality beyond what is offered within the platform. Eduma offers a wide range of integrations with popular third-party tools such as PayPal, Stripe, MailChimp, WooCommerce, and more. On the other hand, MasterStudy only offers limited integrations.

Winner: Eduma

Eduma vs MasterStudy: Pricing plans offered by Eduma and Masterstudy

Eduma Pricing Plan
MasterStudy Pricing Plan

Both platforms offer various pricing plans depending on the needs of individual users. Eduma pricing starts at $69 for a single-site license, while MasterStudy pricing starts at $39 for a single-site license. However, some users may find Eduma’s pricing plans more expensive compared to similar platforms.

Winner: MasterStudy

Eduma vs MasterStudy: Future developments and updates planned for Eduma and Masterstudy

Eduma and MasterStudy are constantly improving their platforms with new features and updates. Eduma’s development team has announced plans to add even more features, including a mobile app for learners. Meanwhile, MasterStudy is working on expanding its integration options with third-party tools.

Winner: Tie

Eduma vs MasterStudy: Conclusion

In conclusion, both Eduma and MasterStudy are excellent online education WordPress themes that provide a wide range of features and customization options. However, when it comes to advanced features, integration with third-party tools, and customization options, Eduma is the better option. On the other hand, if you’re looking for more affordable pricing plans and a simpler user interface, MasterStudy may be the better choice. Ultimately, the choice between Eduma and MasterStudy depends on your specific needs, preferences, and budget.

Read more: Illustrator vs Photoshop: When to Use Those?

Illustrator vs Photoshop: When to Use Those?


Considering yourself choosing between Adobe Illustrator vs Photoshop?

When it comes to graphic design, many designing tools from Adobe’s Creative Suite have been the go-to for designers – Adobe Illustrator and Photoshop. Both software programs offer unique features and have their own strengths and weaknesses. In this article, we will take a closer look at Illustrator vs Photoshop, compare their functionalities, and help you decide which tool to use depending on your design needs.

Illustrator vs Photoshop: What is Adobe Illustrator?

Adobe Illustrator is a vector-based graphics editor that allows designers to create scalable and high-quality illustrations, logos, typography, and other designs. It uses mathematical equations and geometric shapes to create images, making them easily editable without losing their quality.

Illustrator Logo

Some main features of Adobe Illustrator are:

  • Advanced vector drawing tools
  • Customizable brushes and drawing tools
  • Live trace and live paint tools
  • Ability to work with multiple artboards
  • Integration with other Adobe products like InDesign and Photoshop

Overall, Adobe Illustrator is ideal for creating logos, icons, infographics, typography, and complex vector illustrations.

Illustrator vs Photoshop: Review Adobe Photoshop

Adobe Photoshop is a raster-based graphics editor that is used for photo editing, image manipulation, and digital painting. Unlike vectors, raster graphics use pixels to create images that can be easily resized but may lose their quality as they are enlarged.

Photoshop Logo

Some main features of Adobe Photoshop are:

  • Layer-based editing
  • Advanced selection tools
  • Filters and effects
  • Painting and drawing tools
  • Integration with other Adobe products like Illustrator and InDesign

Overall, Adobe Photoshop is great for photo retouching, color correction, digital painting, and creating marketing materials like brochures, flyers, and posters.

Illustrator vs Photoshop: User Interface of Adobe Illustrator and Photoshop

User Interface Design

The user interface of both Adobe Illustrator and Photoshop is designed to be intuitive and user-friendly. However, there are differences between the two that may affect your workflow.

Adobe Illustrator has a more complex user interface due to its many tools and features. The toolbar is located on the left side of the screen with different panels and windows on the right. Meanwhile, Adobe Photoshop generally has a simpler and more straightforward interface. The toolbar is located on the left, and layers, adjustments, and other panels are located on the right.

Overall, if you prefer a simple and straightforward interface, Adobe Photoshop may be the better option. However, if you need access to a wide range of tools for your designs, Adobe Illustrator is worth considering.

Illustrator vs Photoshop: Vector vs Raster Graphics in Adobe Illustrator and Photoshop

Vector vs Raster

One of the main differences between Adobe Illustrator and Photoshop is the type of graphics they use. Illustrator uses vectors, while Photoshop uses raster graphics.

Vectors are ideal for creating logos, typography, and illustrations that need to be resized without losing quality. Rasters, on the other hand, are great for photo editing and creating digital art that doesn’t require scaling.

Overall, if you need to create scalable designs, Adobe Illustrator is the way to go. If you’re working mainly on photos or digital art that does not need to be scaled up, Adobe Photoshop is the better option.

Illustrator vs Photoshop: Designing Logos and Illustrations in Adobe Illustrator


Adobe Illustrator is an excellent tool for creating logos, icons, and other illustrations that require precision and scalability.

To create a logo in Adobe Illustrator, you can start by sketching out your design ideas on paper. Once you have a general idea, you can then use the vector drawing tools to create your logo digitally. You can add colors, gradients, and effects to enhance your design.

Illustrator also has some tools that make it easy to create complex designs. For instance, the shape builder tool allows you to combine and subtract shapes, while the pen tool helps you create smooth curves and lines.

Illustrator vs Photoshop: Photo Editing and Manipulation in Adobe Photoshop

Photo Editing

Adobe Photoshop is a powerful tool for photo editing and manipulation.

To edit a photo in Photoshop, you can start by opening your image and making adjustments to the brightness, contrast, and color levels. You can use tools like the clone stamp tool, spot healing tool, and content-aware fill to remove unwanted elements from an image. You can also use filters and effects to add texture, blur, or other visual enhancements.

Photoshop also has advanced selection tools that allow you to select specific parts of an image for editing. This can be helpful when trying to retouch specific areas of a photo.

Illustrator vs Photoshop: Typography Design in Adobe Illustrator and Photoshop

Design Typography

Both Adobe Illustrator and Photoshop have excellent typography tools that allow designers to create unique and eye-catching text designs.

In Adobe Illustrator, you can use the type tool to add text to your design. You can then customize the font, size, color, and other settings using the character and paragraph panels. Illustrator also has some advanced typography features like the ability to create and apply styles and effects to text.

In Adobe Photoshop, you can use the type tool to add text to your image. You can then adjust the font, size, and color using the options bar. Photoshop also has some advanced typography features like the ability to warp text and apply layer styles to text.

Illustrator vs Photoshop: Creating Web Designs using Adobe Illustrator and Photoshop

Designers can use both Adobe Illustrator and Photoshop to create web designs. However, each tool has its own strengths and weaknesses when it comes to designing for the web.

Adobe Illustrator is ideal for creating wireframes and mockups of web designs. It offers a wide range of vector drawing tools that allow designers to create precise and scalable designs. Additionally, Illustrator makes it easy to create responsive designs by using artboards and aligning elements on the grid.

Adobe Photoshop, on the other hand, is great for designing graphics and visual elements for web pages. Designers can create buttons, icons, and other graphics using Photoshop’s robust set of tools. Additionally, Photoshop allows designers to work with layers and create different versions of the same design.

Illustrator vs Photoshop: Pricing and Licensing of Adobe Illustrator and Photoshop

Adobe Illustrator and Photoshop are both available through a subscription to Adobe Creative Cloud. The subscription includes access to all the tools in the Creative Suite, including Photoshop and Illustrator, and allows you to install them on multiple devices.

The cost of the Creative Cloud subscription varies depending on the plan you choose and whether you pay annually or monthly. However, there are options available for individuals, teams, and businesses of all sizes.

Illustrator vs Photoshop: Which is Better for Graphic Design?

About Illustrator vs Photoshop, deciding which tool to use for graphic design ultimately depends on your design needs and preferences.

If you need to create logos, illustrations, and other scalable designs, Adobe Illustrator is the way to go. Its advanced vector-based tools make it ideal for creating precise and complex designs.

If you’re working mainly with photos, images, and other raster graphics, Adobe Photoshop may be the better option. It’s powerful photo editing and manipulation tools allow you to create stunning visuals.

Ultimately, the decision comes down to personal preference and the specific project at hand. In some cases, designers may even use both tools together in order to achieve their desired outcome.

Illustrator vs Photoshop: Conclusion

In conclusion, Adobe Illustrator vs Photoshop are all excellent widgets for graphic design, each with its own unique strengths and weaknesses. Understanding the differences between vector and raster graphics, user interfaces, and core functionalities can help you decide which tool to use depending on your design needs. Whether you’re designing logos, editing photos, or creating web designs, Illustrator vs Photoshop are two of the most powerful tools in your arsenal.

Read more: LearnPress vs LifterLMS: A Clear Comparison

LearnPress vs LifterLMS: A Clear Comparison

If you’re looking for a way to create and manage a website for online courses, chances are you have come across both LearnPress and LifterLMS. These two LMSs (learning management systems) are 2 of the most popular options in the e-learning field. However, question yourself: Which one is suitable for your needs? In this article, we’ll provide a detailed comparison of LearnPress vs LifterLMS, including their key features, course creation and management tools, quiz creation and management capabilities, ease of use, pricing, and integration options.

LearnPress’s Main Features

LearnPress is a free comprehensive WordPress plugin that allows you to create and sell online courses. With LearnPress, you can make a course curriculum with lessons and quizzes in an easy-to-proceed user interface.

LearnPress Logo

Here are some of its key features:

  • Course/quiz creation and management widgets
  • Support for various types of content such as texts, videos, audio files, and images
  • Multiple payment gateways, including PayPal, Stripe, 2Checkout, and Authorize.net
  • Highly customizable certificate templates
  • Built-in tools to track student progress
  • Integration with WooCommerce, BuddyPress, and other popular plugins

LearnPress Review

LearnPress is an excellent choice for a free and easy-to-use LMS. While it may not have all the bells and whistles of some more expensive options, it offers plenty of features to create and sell online courses. It’s also very customizable, allowing you to choose from a range of add-ons and extensions to enhance its functionality.

You can find more about LearnPress here:

Live Demo

Free Starter LearnPress Theme

LearnPress Premium Themes

LearnPress Add-ons

LearnPress Pro Bundle

LifterLMS’s Main Features

LifterLMS is another popular LMS plugin for WordPress users. With LifterLMS, your journey with eLearning seems to get easy at the beginning.

LifterLMS Logo

Here are some of its main features for online education:

  • Course/Quiz creation and management tools
  • Drip content scheduling
  • Gamification features, such as badges and certificates
  • Built-in community features, including forums and social sharing
  • Membership and subscription options
  • Detailed reporting and analytics tools

LifterLMS Review

LifterLMS is a feature-richer LMS than LearnPress. It’s well-suited for anyone looking to create a comprehensive e-learning platform with advanced features like gamification, community building, and detailed reporting tools. However, these additional functions appear at a higher price point than LearnPress.

You can find out more about LifterLMS here:

LifterLMS tool Bundles

LifterLMS Add-ons

Live Demo

LifterLMS Solutions

LearnPress vs LifterLMS: Course Creation and Management

Course Creation

LearnPress offers a simple and intuitive course creation process. This is the plugin’s working process:

  • Create a new course and add its details like title, description, tags, media, & category.
  • Add lessons to your course and choose the type of content you’d like to include (e.g., video, audio, text).
  • Set up quizzes and assignments for each lesson.
  • Set a price for your course (set 0 if you want to give it freely to the community).

LifterLMS also offers a user-friendly course creation process. Here’s how it works:

  • Create a new course and add its details, such as the title, description, and category.
  • Add modules to your course and group related lessons together.
  • Set up quizzes and assignments for each module.
  • Schedule drip content to release at predetermined intervals.
  • Set a price for your course or offer it as part of a membership or subscription plan.

LearnPress vs LifterLMS: Quiz Creation and Management

Quiz Creation

LearnPress lets you create quizzes with multiple question types, including true/false, multiple choice, and short answer. You can also set passing grades, time limits, and attempt limits for each quiz/test.

LifterLMS offers similar quiz creation and management tools to LearnPress, including the ability to create multi-question quizzes with various question types. Additionally, you can set up surveys and self-assessments to gather feedback from students.

LearnPress vs LifterLMS: Ease of Use Comparison

LearnPress vs LifterLMS both offer user-friendly interfaces for creating and managing courses. However, in the war of LearnPress vs LifterLMS, LearnPress is a bit more straightforward and easier to use for beginners, while LifterLMS offers more advanced features that may require a harder learning curve.

Pricing Comparison Between LearnPress and LifterLMS

LearnPress is free to use, but it offers a range of paid add-ons and extensions to enhance its functionality. These add-ons range from $19 to $99 per year, depending on the feature.

LifterLMS offers several pricing plans, starting at $99 per year for the Basic plan. The Plus and Infinity plans offer additional features, such as priority support and advanced integrations, for higher price points.

LearnPress vs LifterLMS: Integration Options

LearnPress and LifterLMS both integrate with various WordPress plugins and third-party tools. Here are some examples:

LearnPress Integrations

  • WooCommerce
  • BuddyPress
  • Mailchimp
  • Zapier
  • Stripe
  • PayPal
  • And more.

LifterLMS Integrations

  • PayPal
  • Stripe- Mailchimp
  • Zapier
  • Slack
  • And more.

LearnPress vs LifterLMS: Conclusion

In conclusion, LearnPress vs LifterLMS are excellent choices for creating and managing online courses. If you’re looking for a free and easy-to-use option, LearnPress is a great choice. However, if you need more advanced features like gamification and community building, LifterLMS may be the better option, although it comes at a higher price point. Ultimately, the decision will depend on your specific needs and budget.

Regardless of which option you choose, it’s important to remember that creating and selling online courses takes time and effort. LearnPress vs LifterLMS provides the tools you need to create high-quality e-learning content, but success ultimately depends on your commitment to creating valuable and engaging content for your students.

Read more: Best Education WordPress Theme Collection (Free & Paid)

Best Education WordPress Theme Collection (Free & Paid)

Are you looking to create a website for your educational institution or online course? Look no further than an Education WordPress Theme. In this comprehensive guide, we’ll cover everything from the basics of education WordPress themes to the pros and cons of different options.

What Is A Education WordPress Theme?

AN education WordPress theme is a pre-designed theme that is specifically created for educational institutions and individuals.

Education Concept

These themes include features such as course listings, event calendars, contact forms, and more. They also often come with customization options so you can tailor your website to your specific needs.

Who Should Use Education WordPress Themes?

Education WordPress themes are ideal for any institution or individual looking to create a website related to education. This includes schools, universities, online courses, tutoring services, and more.

Educational Institutions


Whether you’re a small private school or a large university, an education WordPress theme can help you create a website that showcases your programs, faculty, and student life. With features like event calendars, course listings, and faculty profiles, you can make it easy for prospective students and their families to learn about your institution.

Online Course Providers

Online Tutor

If you offer online courses, an education WordPress theme is an excellent option for creating a website where students can sign up for classes, access course materials, and communicate with instructors.

When Should You Use Education WordPress Themes?

You should consider using an education WordPress theme if you need to create a website related to education, whether it’s for a school, university, online course, or tutoring service.

Pros and Cons of Using Education WordPress Themes

Pros of Using Education WordPress Themes

  • Pre-designed templates mean you don’t have to start from scratch
  • Customizable options allow you to tailor your website to your needs
  • Features such as event calendars and course listings make it easy to organize information
  • Often comes with support and regular updates

Cons of Using Education WordPress Themes

  • May not be as customizable as building a website from scratch
  • Can be expensive if you opt for a premium theme
  • Some themes may not be compatible with certain plugins

How to Choose the Best Education WordPress Themes

When choosing the best education WordPress theme for your needs, consider these factors:

Design and Layout

Look for themes that have a design and layout that fits the style of your institution. This will help make your website look professional and cohesive.


Consider what features you need on your website. Do you need event calendars? Course listings? Faculty profiles? Make sure the theme you choose includes those features.

Customization Options

Choose a theme that offers customization options so you can tailor your website to your specific needs.

Plugin Compatibility

Make sure the theme you choose is compatible with the plugins you need. For example, if you need to use a learning management system (LMS) plugin, make sure the theme is compatible with it.

Alternatives to Education WordPress Themes

While using a WordPress education theme is a popular option, there are alternatives you can consider:

Building a Website from Scratch

If you have the technical know-how, building a website from scratch can give you complete control over the design and functionality of your website. However, this option requires more time and expertise.

Hiring a Web Designer

If you don’t have the technical expertise to build a website from scratch, hiring a web designer can ensure you get a custom website tailored to your specific needs. However, this option can be expensive.

Step-by-Step Guide to Setting Up An Education Theme for Your Site

Here’s a step-by-step guide to setting up one:

  1. Choose and install your loved theme
  2. Customize your theme to fit your needs
  3. Add pages and content
  4. Set up any necessary plugins
  5. Test your website
  6. Launch your website

Tips for Creating an Effective Education Website

When creating your education website, consider these tips:

  • Make sure your website is mobile-friendly
  • Use high-quality images and videos
  • Keep your website organized and easy to navigate
  • Include clear calls-to-action
  • Regularly update your content

Compare the Best Education Themes for WordPress

Here are some of the best education WordPress themes on the market:



Eduma is surely a great Education WordPress Theme among the sea of eLearning themes for educational institutions, schools, universities, colleges, kindergartens, and educational individuals. It is a powerful and versatile theme that comes with a wide range of features, including:

  • New drag’n’drop page builder
  • Built-in LearnPress LMS system
  • Responsive design that looks great on all devices
  • RTL-ready
  • SEO-friendly



Made for coaches, trainers, speakers, and other motivational people/services, Coaching will definitely hit your heart with tons of things that really suit a coaching site.

Some of the best features are a nice & clean design layout, LearnPress LMS built-in system, active drag-and-drop page builder, and lots of other widgets.


astra wordpress theme

Astra is a lightweight and customizable theme that’s perfect for educational institutions. It includes options for course listings, event calendars, and more.


Divi Theme

Divi is a popular multipurpose theme that can be used for educational websites. It includes a drag-and-drop builder that makes it easy to customize your website.



Masterstudy is a theme designed for universities, colleges, and online courses. It includes features such as course management, student profiles, and learning management system (LMS) integration.

The Best Free Education Themes for WordPress

If you’re a starter or run short on budget, here are some of the best free themes for eLearning:



Built around LearnPress, EduPress is a free LearnPress theme that you can use for your educational website. Having all the essential features for an LMS site, EduPress will rock you with the efficiency it can bring up to you.

Education Hub

Education Hub

Education Hub is a clean and modern theme that includes features such as course listings, event calendars, and testimonials.



Enlighten is a simple and elegant theme that’s perfect for educational institutions. It includes options for course listings, faculty profiles, and more.

Education LMS

Theme Education LMS

Education LMS is a theme specifically designed for online courses. It includes features such as course listings, quizzes, and certificates.


Creating a website for your educational institution or online course can be a daunting task, but with education WordPress themes, it doesn’t have to be. The key is to choose the right theme for your needs and customize it to fit your specific requirements. By following the steps in this guide, you’ll be well on your way to creating an effective and professional website that showcases your institution or course.

Read more: Best Google Chrome Extensions for 2023

Google Bard: All You Need to Know About This AI

Google Bard is an artificial intelligence (AI) developed by Google that can generate novels, poetry, music lyrics, and other forms of creative writing stuff. With the help of machine learning algorithms, Bard can understand syntax, grammar, and poetic techniques to produce coherent and expressive writing.

In this article, we will delve into the workings of Google Bard, its benefits, limitations, and potential applications in various industries.

What is Google Bard?

As mentioned earlier, Bard Google is an AI language generator that uses a neural network to mimic human writing. The neural network is trained on a vast corpus of existing literature and music to identify patterns and structures that are characteristic of specific genres. Bard can generate original content in various styles.

What is Google Bard

One of the unique features of Google Bard is its ability to consider the context of the prompt given to it. For example, if a user inputs the phrase “roses are red, violets are blue”, Bard can complete the poem with logically consistent lines such as “sugar is sweet, and so are you” or “the sky is clear, the sea is too”. The algorithm behind Bard can also recognize metaphors, similes, and allusions to create more nuanced and human-like language.

Slight Summary of Bard:

  • Google Bard is an AI language generator that produces poetry and other forms of creative writing.
  • It uses a neural network trained on a large dataset of existing literature and music gallery to generate.
  • Google Bard can create content in different styles and consider the context of the prompt given to it.

How Does Google Bard Work?

The core technology of Google Bard is called a transformer network, which is a type of neural network designed for natural language processing. A transformer network has 2 main components: an encoder and a decoder. The encoder processes the input text and creates a high-dimensional & obvious representation of its meaning, while the decoder generates output text based on that representation.

How Does Google Bard Work

With Google Bard, the encoder and decoder work together to create a poem or lyric. The encoder takes in the initial prompt and converts it into a sequence of numbers that represent the semantic meaning of the words. The decoder then uses this sequence to generate a sequence of words that form a coherent and expressive piece of writing.

Google Bard also has a feature known as “controlled generation”, which allows users to guide the direction of the writing by providing additional constraints or parameters. For example, a user can specify the genre, tone, rhyme scheme, or syllable count of the text to be generated. This way, Bard can produce more personalized and targeted content for specific purposes.

Why Does Google Develop Bard?

The development of Google Bard is part of the company’s broader efforts to take advantage of AI technology for creative applications – also the AI war with Microsoft ChatGPT. While AI has been successful in generating factual and technical content, such as news articles and scientific reports, it has traditionally struggled with creative tasks that require imagination and inspiration.

By creating an AI that can produce poetry and music, Google hopes to push the boundaries of what artificial intelligence is capable of achieving. Besides, Google Bard could have practical applications in industries that require creative expressions, such as advertising, marketing, and entertainment.

What Are The Benefits of Using Google Bard?

There are several benefits to using Google Bard for generating creative content. Firstly, it can save time and effort by automating the process of writing poetry or lyrics, which can be time-consuming and challenging for many people. Secondly, Bard can produce high-quality writing that is on par with what human writers can achieve, which can enable individuals or companies to produce professional-grade content without hiring a dedicated writer.

Additionally, Google Bard can generate content in various styles and genres, making it a versatile tool for different purposes. For example, companies can use Bard to create engaging social media posts, product descriptions, or ad copy that entices customers. Musicians and poets can use Bard to experiment with new styles or techniques or generate inspiration for their own work.

What Are The Google Bard Errors?

While Google Bard is capable of producing impressive creative writing, it is not perfect and can make mistakes or errors. Some common errors that Bard can make include producing nonsensical or grammatically incorrect sentences, generating off-topic content, or failing to consider the context of the prompt provided.

Bard First Error

To overcome these errors, Google has implemented several techniques to improve the quality of generated content. For example, Google Bard uses a process called “beam search” to select the most likely sequences of words based on their probability of occurrence. It also incorporates feedback from human evaluators to refine its algorithms and identify areas for improvement.

Despite these efforts, there is still room for error in the output generated by Google Bard. Therefore, it is essential to review and edit the content produced by Bard carefully before publishing or sharing it.

What Industries Can Take Advantage of Using Google’s Bard?

Google Bard has the potential to be useful in several industries that require creative expression or content generation. One such industry is advertising & marketing where companies need to create engaging and persuasive copy to attract customers. With Google Bard, marketers can produce high-quality ad copies or social media posts that stand out from the competition.

Another industry that could benefit from Google Bard is entertainment, particularly music and poetry. Musicians and poets can use Bard to experiment with new styles or generate inspiration for their own work. By collaborating with AI-generated content, artists can explore new directions and expand their creativity.

Finally, Google Bard could be valuable in education, both as a tool for teaching creative writing and as a source of inspiration for students. By analyzing the output generated by Bard, students can learn about poetic techniques, literary devices, and other aspects of creative writing that they may not have considered previously.


  • Google Bard could be beneficial in industries such as advertising, entertainment, and education
  • In advertising, Bard can help produce engaging and persuasive copy
  • In entertainment, Bard can be used for music and poetry creation
  • In education, Bard can serve as a tool for teaching creative writing and inspiring students

Google Bard vs ChatGPT?

Google Bard vs ChatGPT

ChatGPT is another AI language model developed by OpenAI that can generate natural language responses to user queries or prompts. While both Google Bard and ChatGPT use similar transformer networks to process natural language, they are designed for different purposes.

Google Bard is focused on generating creative content, such as poetry and lyrics, while ChatGPT is more geared towards answering questions, providing information, or holding conversations with humans. While both models use large datasets to train their algorithms, the type of data used for training differs, with Bard using literary works and music and ChatGPT using general language datasets.

What is The Future of Google’s Bard?

As AI technology continues to evolve, it is likely that Google Bard will become even more advanced and sophisticated. Google may incorporate additional features into Bard, such as the ability to recognize different voices or styles and generate content that fits those specific parameters.

Additionally, Google Bard may be integrated with other AI technologies to create more immersive and interactive experiences. For example, Bard could be combined with virtual reality or augmented reality technologies to produce multimedia content that engages multiple senses.

Overall, the potential applications of Google Bard are vast and varied, and it will be exciting to see how this technology evolves over time.

Things we (might) figure out about Bard’s future are:

  • The future of Google Bard is likely to involve additional features and integration with other AI technologies
  • Bard may become even more advanced and capable of recognizing different styles or voices
  • Bard could be integrated with virtual reality or augmented reality technologies for more immersive content


In conclusion, Google Bard is an impressive example of how AI technology can be used for creative applications and marketing, especially SEO. With its ability to generate poetry and lyrics in various genres and styles, Bard has the potential to revolutionize industries such as advertising, entertainment, and education. While there are still limitations and errors associated with Bard’s output, it is clear that this technology will continue to evolve and improve over time.

Read more: Google Analytics 4: The Complete Guide

Best Google Chrome Extensions

Are you building a list of convenient Google Chrome Extensions?

Yeah, we are no longer strange to Chrome – one of the most popular web platforms on the marketplace. Sticking with Google (born by Google actually), Chrome surely brings you joy and convenience when experiencing it. Still, it might not be enough for a lot of users. Therefore, the Google Chrome Extension comes up as a savior, a friend, and a tool where people can be creative using Chrome.

There are thousands, maybe millions, of them on the market. Let us help you sort out the best ones among them.

Introduction to Google Chrome Extensions

Google Chrome is a popular web browser that offers users an extensive range of features and capabilities. One of the most significant benefits of using Chrome is its ability to support a vast collection of extensions that can enhance your browsing experience.

What Are Google Chrome Extensions

Google Chrome extensions are small online software programs that you can install into your browser to customize and improve its possibilities. They provide additional features & functionalities that make your tasks more accessible, such as blocking ads, managing passwords, or downloading videos.

How to Find & Install Google Chrome Extensions

Finding and installing Chrome extensions is a straightforward process that takes only several minutes. Here’s how to do it:

  1. Open your Google Chrome browser.
  2. Click on the three vertical dots at the top right corner of the screen.
  3. Click on “More Tools” and then choose “Extensions.”
  4. You will be redirected to the Chrome Web Store to browse the available extensions.
  5. Once you find an extension you want to install, click on the “Add to Chrome” button.
  6. A pop-up will appear, asking you to confirm the installation. Click on “Add Extension”, and the extension will begin to download and install automatically. Then, it’s all up to you to use it your way.

Installing Extensions from Third-Party Sources

Chrome also allows you to install extensions from other third-party sources. However, it’s important to make precautions when doing so because some of them may contain malicious code or malware.

Third Party Extensions

Here’s how to install an extension from a third-party source:

  1. Download the extension file (usually in .crx format) from the third-party website.
  2. Open your Google Chrome browser and access the extensions page.
  3. Drag and drop the downloaded extension file onto the extensions page. A confirmation window will appear.
  4. Click on “Add Extension,” and the extension will be installed.

How to disable or remove Google Chrome extensions?

If you have too many Chrome extensions installed, they can slow down your browser or even cause it to crash. Fortunately, disabling or removing extensions is a simple process.

Disable Chrome Extensions

Disabling Extensions

  1. Open your Google Chrome browser and access the extensions page.
  2. Locate the extension you want to disable.
  3. Click on the toggle switch next to the extension’s name to turn it off.

Removing Extensions

  1. Open your Google Chrome browser and access the extensions page.
  2. Locate the extension you wish to remove.
  3. Click on the “Remove” button next to the extension’s name.

The Pros and Cons of Using Google Chrome Extensions

Like a coin, everything has good and bad aspects. Let’s find out about those Chrome extensions.

Pros and Cons


  • Enhanced browsing experience
  • Customizable features
  • Increased productivity
  • Improved security
  • Saves time/effort


  • Some extensions may contain malware or spyware
  • Too many extensions can slow down your browser
  • May affect your privacy
  • Some extensions may be incompatible with your device

Managing Your Google Chrome Extensions

Managing your Google Chrome extensions is an essential aspect of keeping your browser organized and running smoothly. Here are some tips for better management:

Organizing Extensions

  • Create folders to group similar extensions together
  • Use extensions that help you manage other extensions

Updating Extensions

  • Keep your extensions up-to-date by enabling automatic updates in your settings.

Reviewing Permissions

  • Regularly review the permissions granted to each extension
  • Disable any extension that requires too many permissions

List of the 20 Best Google Chrome Extensions

  1. AdBlock – Blocks all types of ads, including pop-ups, video ads, and banners.
  2. Grammarly – Fixes grammar and spelling mistakes in real time.
  3. LastPass – Manages all your passwords and login credentials securely.
  4. Honey – Automatically finds and applies promo codes to save you money while shopping.
  5. Pocket – Saves articles, videos, and other web content to view later offline.
  6. Evernote Web Clipper – Clipping tool that allows you to save articles, images, and other web content into your Evernote account.
  7. Google Translate – Translates web pages into different languages in real-time.
  8. Dark Reader – Inverts the colors of websites to reduce eye strain and improve readability.
  9. Ghostery – Blocks ads and trackers.
  10. Pushbullet – Sends text messages, links, and files from your Chrome browser to other devices.
  11. OneTab – Converts all open tabs into a single list to save memory and reduce clutter.
  12. Session Buddy – Saves and restores your browser sessions with ease.
  13. StayFocusd – Limits the amount of time you spend on time-wasting websites.
  14. Video DownloadHelper – Downloads videos from various websites.
  15. Zoom Scheduler – Adds a scheduling button to Google Calendar to schedule Zoom meetings quickly.
  16. Privacy Badger – Blocks trackers andother privacy-invasive elements on webpages.
  17. HTTPS Everywhere – Forces websites to use the HTTPS protocol for secure browsing whenever possible.
  18. Google Keep – Lets you take notes, create to-do lists, and set reminders directly in your browser.
  19. Translator uLanguage – Provides definitions for words as you browse the web.
  20. ColorZilla – A handy color picker tool that helps you identify colors used on any webpage.

On the other hand, if you are a video lover or works with video usually, you can refer to these extensions:

Google Chrome Extensions: Final Words

Google Chrome extensions are a great way to enhance your browsing experience by adding custom functionalities and features to your browser. However, it’s essential to exercise caution when installing extensions from third-party sources and regularly review the permissions granted to each extension to maintain your privacy and security. With the list of the 20 best Chrome extensions provided above, you can get started on optimizing your Chrome browsing experience today.

Read more: Google Bard: All You Need to Know About This AI

Google Analytics 4: The Complete Guide

Looking for the proper Google Analytics 4 guide?

If you are working on a website or doing SEO, you should be no strange to Google Analytics (GA). Nowadays, Google Analytics is one of the most popular web analytics platforms and has been contributing to real-statistics information & data-driven decisions for over 15 years. However, with the release of Google Analytics 4 (GA4), it’s a perfect time to update your data tool. In this article, we’ll walk you through everything you need to know about Google Analytics 4 – from the definition, key features, benefits/challenges, Google Analytics 4 Migration, and finally how to maximize your insights and data-driven decisions.

What is Google Analytics 4?

Google Analytics 4 is the latest version of Google Analytics – Google’s website analytics platform. It’s designed to provide businesses with a clear picture of their customer journey across multiple platforms, devices, & channels.

What is GA4

Unlike Universal Analytics – GA4’s predecessor, which focuses on tracking pages & sections, GA4 is event-focused. What does it mean? It means that Google Analytics 4 tracks user interactions (page clicks, video plays, and form submissions) instead of tracking pageviews. GA4 also introduces new machine learning capabilities and privacy features but we will talk about it later.

Key Features of Google Analytics 4

Here are the core features of GA4, you can have a look:

  • Event-based Tracking: Google Analytics 4 is built around user interactions rather than page views. This allows you to track any action that users make on your site/app, even if it doesn’t involve loading a new page.
  • Enhanced Data Control: GA4 allows you to gain more control over your data and privacy settings. You can automatically delete user data after a certain period, limit the collection of sensitive data, and even disable tracking altogether for certain users.
  • Smooth Cross-device Tracking: With GA4, you can track user interactions across multiple platforms and devices including PCs, laptops, tablets, smartphones, and even offline. This allows you to acquire a better picture of your customers’ journey and behavior.
  • Machine Learning Insights: GA4 leverages Google’s learning capabilities to provide you with deeper insights and predictive analytics. You can use the insights to optimize your marketing campaigns, improve user experiences, and deliver better results.
  • Better ROI and Performance: Using GA4 to gain deeper insights into users’ behaviors and preferences, you can optimize your marketing campaigns and improve user experiences, resulting in better ROI and performance.

What Are the Limitations and Challenges of Google Analytics 4?

What people Do not Like in GA4

While GA4 offers many benefits, there are also some limitations and challenges that we shoud be aware of:

  • Learning Curve: Google Analytics 4 is a new platform, and the learning curve involved in getting up to speed with its new features and capabilities might be difficult for you.
  • Limited Integrations: Currently, GA4 has limited integrations with other platforms and widgets, which may be difficult to use in conjunction with your existing marketing stack.
  • Limited Historical Data: If you’re migrating from Universal Analytics to GA4,you may experience some limitations in terms of historical data. GA4 only starts collecting data from the date you set it up so you won’t be able to access any data before that moment.
  • Data Sampling: Depending on the volume of data you’re collecting, GA4 may use data sampling to process your data. This can sometimes result in less accurate insights or longer processing times.

Why Do You Need to Move to Google Analytics 4?

Move to Google Analytics 4

If you’re still working on Universal Analytics, then it’s time to start thinking about migrating to GA4 due to some reasons:

  • Better Data Insights: GA4’s event-based tracking and machine learning capabilities give you much more comprehensive and accurate data insights. You can track user interactions beyond pageviews, such as button clicks and video plays, and get deeper insights into user behavior and preferences.
  • Improved Privacy and Security: With GA4, you have greater control over your data privacy and security settings. You can choose to limit data collection, delete user data automatically, and even disable tracking for certain users.
  • Future-proofing Your Analytics: By the July of 2023, Universal Analytics will be replaced by Google Analytics 4 entirely. By migrating to GA4 now, you can update your analytics and ensure that you can cna prepare for any changes or updates down the line.

Differences between Google Analytics 4 and Universal Analytics

While GA4 builds on many of the features and capabilities of Universal Analytics, there are also some key differences to be aware of:

  • Event-based Tracking vs Session-based Tracking: As has been mentioned, GA4 is event-based which means it tracks user interactions rather than sessions and pageviews. This allows you to acquire more comprehensive and accurate data insights.
  • User-centric Reporting vs Session-centric Reporting: GA4 takes a user-centric approach to reporting, focusing on individual users rather than sessions. This allows you to get a better understanding of individual user behavior and preferences.
  • Enhanced Machine Learning Capabilities: GA4 leverages Google’s machine learning capabilities to provide deeper insights and predictive analytics. This includes features such as automatic anomaly detection and predictive metrics.
  • Deeper Integration with Google Ads: GA4 offers deeper integration with Google Ads, allowing you to create audiences based on specific user behaviors and preferences. This can help to optimize your ad targeting and improve ROI.

Steps to Migrate from Universal Analytics to Google Analytics 4

Universal Analytics to Google Analytics 4

If you’re ready to make the move to GA4, here are the steps you’ll need to follow:

  1. Set up a new GA4 property: First, you’ll need to set up a new GA4 property in your Google Analytics account. This will allow you to collect data using the GA4 tracking code.
  2. Install the GA4 tracking code: Once you’ve created your GA4 property, you’ll need to install the GA4 tracking code on your website or app. You can use Google Tag Manager or a similar tool to do this.
  3. Configure your data streams: Next, you’ll need to configure your data streams to ensure that your data is being collected and processed correctly. This includes setting up data sources for your website and/or app, as well as any other data streams you want to track (such as offline sales data).
  4. Migrate your existing Universal Analytics data: If you want to keep your historical data, you can migrate it from Universal Analytics to GA4 using the Data Import feature in Google Analytics. This will let you combine your old data with new data collected in GA4.
  5. Update your marketing tags and campaigns: Finally, you’ll need to update your marketing tags and campaigns for the new GA4 tracking code. This includes updating any Google Ads or Facebook Ads campaigns, as well as any custom events or goals you’ve set up.

How to Set Up a Google Analytics 4 Property

If you’re new to GA4, here’s how you can set up a new property:

  1. Create a new Google Analytics account: If you don’t already have a Google Analytics account, you’ll need to create one. Go to Google Analytics and follow the prompts to create an account.
  2. Create a new GA4 property: Once you’re logged in to your Google Analytics account, click on “Admin” in the bottom left-hand corner. Then, click on “Create Property” and select “Google Analytics 4”.
  3. Enter your property details: Give your new property a name and select the time zone and currency you want to use. You can also choose whether to enable enhanced measurement, which allows you to collect additional data such as scroll tracking and file downloads.
  4. Set up your data streams: Next, you’ll need to set up your data streams for your website and/or app. Click on “Data Streams” in the left-hand menu and follow the prompts to create a new stream.
  5. Configure your data settings: Finally, you’ll need to configure your data settings to ensure that your data is being collected and processed correctly. This includes setting up data sources for your website and/or app, as well as any other data streams you want to track (such as offline sales data).

Maximizing Your Insights and Data-Driven Decisions with Google Analytics 4

Now that you’ve migrated to GA4 and set up your property, it’s time to start maximizing your insights and making data-driven decisions. Here are some key metrics and KPIs to track.

Maximize Insights
  • Event Tracking Metrics: In GA4, event is the primary way of tracking user interactions. You can track a wide range of events, including clicks, form submissions, and video plays. Some key event tracking metrics to consider are total events, unique events, & event value.
  • Conversions: Conversions are any action that you want users to take on your website or appthat contributes to your business goals, such as filling out a form or making a purchase. GA4 allows you to set up conversion tracking for specific events and measure the effectiveness of your marketing campaigns & user experience.
  • Audiences: Google Analytics 4 offers enhanced audience targeting capabilities, allowing you to create audiences based on specific user behaviors and preferences.
  • Engagement Metrics: GA4 also offers a range of engagement metrics, such as session duration and bounce rate, that can help you understand how users are interacting with your website or app. By optimizing these metrics, you can improve user experiences and drive better ROI.

Key Metrics and KPIs to Track in Google Analytics 4 for Better ROI and Performance

To help you get started with tracking key metrics and KPIs in GA4, we bring out some key metrics below.

  • Conversion Rate: This metric measures the percentage of users who complete a specific action, such as making a purchase or filling out a form. By tracking your conversion rate, you can identify areas for improvement in your user experience and marketing campaigns. Some related KPIs include Conversion Value (this metric measures the total value of conversions, allowing you to calculate ROI) and Conversion Rate by Channel (This metric shows you which channels are driving the most conversions, allowing you to optimize your marketing spend).
  • Bounce Rate: This metric measures the percentage of users who leave your website after viewing only one page. A high bounce rate can indicate issues with your user experience or content. Some related KPIs include Avg. Session Duration and Pages per Session.
  • User Retention: This metric measures the percentage of users who return to your website or app over a specific period of time. By tracking user retention, you can identify areas for improvement in your user experience and loyalty programs. Some related KPIs include Churn Rate and User Lifetime Value.

Google Analytics 4: Conclusion

Google Analytics 4 is a powerful web analytics platform that offers a large range of benefits over its predecessor – Universal Analytics. By migrating to GA4 and setting it up precisely, you can gain deeper insights into user behaviors and preferences, optimize your marketing campaigns and user experiences, and future-proof your analytics. Whether you’re new to GA4 or looking to improve your existing strategy, this article should give you all the information you will ever need to get started.

Read more: How to Change Password in Your WordPress Site (2022)

Weekly News: Inspiring Content Personalization Examples For B2BWeekly News:

Inspiring Content Personalization Examples For B2B

Harness the power of content personalization to make customers more likely to purchase. Learn new ideas for personalizing B2B content here.

content personalization for b2b

Today’s consumers don’t just enjoy content personalization – they expect it.

Yet, far too often, we think adding <firstname> to our email headlines is all it takes to personalize well.

In this article, we’ll look at why personalization matters, and how to get started implementing personalization across your customer journey.

Why Personalize?

Personalization is all about cutting down the noise and delivering exactly what your customer or client needs to hear.

It’s a way to make a deeper and more meaningful connection with the people you’re trying to reach.

From a business perspective, personalization has a huge return on investment (ROI).

Epsilon research found that when companies use personalization in their content, 80% of customers are more likely to make a purchase.

And according to Google research, a highly personalized shopping experience makes customers 40% more likely to spend more than they had originally planned.

If you want to create high-performing content that delights and engages your customers, personalization is key.

Metadata Is The Key To Personalization

The backbone of any personalization strategy is data.

Metadata is simply information about your data. Why is this important?

Well, to personalize content, you need to connect your customers to the correct content, which means you need data about both customers and content.

Once you collect customer data, you can use this information to create custom content.

Read more: Inspiring Content Personalization Examples For B2B

Google Ads Account Managers Shouldn’t Contact Clients Directly

google ads account managers shouldn’t contact clients directly

Google Ads account managers are reportedly contacting clients and telling them to dump their agencies.

There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to.

According to the reports, agencies who don’t respond to emails from Google Ads account managers are being met with threats from Google reps to contact clients directly.

In some cases, the Google Ads account managers call clients and tell them to drop their agencies.

There are two things to make clear here:

  1. Agencies are not required to speak with Google reps
  2. At no point should a Google Ads account manager call an agency’s client

A Google Ads rep telling clients to fire their agency crosses the line.

However, these reports are becoming more frequent.

Matt Janaway, CEO of Marketing Labs, shared his experience on LinkedIn this week:

google ads account managers contact clients directly

Janaway’s post caught the attention of Google Ads Liaison Ginny Marvin, who says the issue will be addressed “immediately.”

Read more: Google Ads Account Managers Shouldn’t Contact Clients Directly

Google releases new ranking systems guidelines

google new ranking system outlines

Google will be publishing new guides to inform people about the updated ranking system. The guide will talk about the different criteria and ranking systems the company will use to rank the search results. It will also inform about the obsolete ranking systems.

Google also published new terminologies where it talked about the difference between the term systems and ranking updates. The latest guide gives a lot of new insights into the ranking system.

Google cleared that an update is just a one-time change to the systems. The system always runs in the background, even when Google delivers search results. Moreover, it can still receive updates to improve how the particular system functions.

Some examples of such updates are core algorithm updates and even spam updates. These are one-time changes to ranking systems. Some ranking systems are currently operational for users.

Some of them are BERT, Crisis information systems, Deduplication systems, Exact match domain systems, etc. BERT is short for Bidirectional Encoder Representations from Transformers among these systems. This is a system in Google to understand the meaning of different words and even their intent.

On the other hand, Crisis information systems provide different sets of information at the time of the problem. Some examples can be SOS alerts while searching for natural disasters.

Read more: Google releases new ranking systems guidelines

Hotz on board to improve the Twitter search functionality

twitter search

Twitter has been in the news for some or the other reason for a few days. Be it about the microblogging site going off or the site rolling out the new feature for Twitter search. Recent reports claim that Twitter CEO Elon Musk shifts his focus on the site’s functionality.

The CEO of the microblogging site hires a prolific hacker and a long-time critic George Hotz to fix Twitter search’s functionality. Hotz promises to take over a lot of roles. He will take up a 12-week internship. In due course, he promises to fix the Twitter search. He will also introduce a few features.

Hotz will be introducing some really interesting features, like searching among the liked tweets. Hotz enjoys a very distinctive reputation. He was the one and the first person in the world to jailbreak an iPhone. So the hopes are high for him. George Hotz will surely bring new capabilities to existing platforms.

But one of the most interesting things about the entire proposal is Hotz’s previous viewpoints. George Hotz criticized Elon Musk for several reasons. George Hotz also refused to work for Tesla. Also, George even commented that, given an opportunity, he could develop a better self-driving car system.

Read more: Hotz on board to improve the Twitter search functionality

GoogleBot Can Now Crawl From Outside The US


Gary Illyes from Google announced at the Google Search Central Live in Singapore yesterday that Googlebot, Google, can now crawl from outside of the US. He said, according to reports, that the system to handle this is currently live but may not be used in all cases or it may not be used at all for your site.

Update, this report is not 100% exactly accurate. Gary posted on Mastodon after he saw this story saying “that’s not quite what I said. I said that the IP blocks are allocated and you can check the countries they are assigned to, and we may use them in the future for local crawls.”

Kenichi Suzuki, who was at the event, posted on Twitter saying “Googlebot can crawl from a country where the server is located (i.e. from outside the US). The system has already gone live but may not be used (at all). In addition, it becomes effective only in a condition where access from outside of the country is blocked.”

Read more: GoogleBot Can Now Crawl From Outside The US

More news:

TikTok introduces a new solution that helps businesses

Google is testing the new Rewarded Ad Gate beta program for publishers

Twitter receives goodbye as it nears its end

Weekly News: TikTok introduces a new solution that helps businesses

TikTok introduces a new solution that helps businesses


TikTok is introducing a new feature that can become very useful for businesses. The tool will provide a deeper understanding of the customers. This is a new business tool introduced recently. TikTok gives the audience insights into the businesses. 

With this new tool, TikTok assists businesses with planning and organic content strategies. This audience insights tool is present in TikTok Ads Manager. The tool mainly aims at advertisers. However, businesses don’t need to pay for advertising to use this tool. 

The tool provides paid content plans. The plan comes from the data collected from users across TikTok. Businesses can explore the interests and behavior of the users. The tool will also help in understanding the demographics to find ways to reach the customers. 

One of the widely talked about features is the hashtag feature. Businesses can also find out the top ten hashtags that the audience engages with. These hashtags help in increasing engagement instantly. 

Moreover, these tools also help in filtering the information using several filters. This TikTok tool gives cumulative data on active users within the last thirty days. 

On TikTok, the users can go to the Ads Manager option and select the “Reporting” option there. There the users can find “Audience Insights”. From there, the businesses or users can configure the audience by using the panel on the left. 

Businesses can define their audience by customizing the Locations, Languages, Demographics, and Interests & Behaviors filters. The first tab that the user finds is the overview tab. 

The audience tab gives information on age, gender, country, state, device OS, device Prices, etc. The tool also talks about the top 10 interests of the users. 

The tool also highlights the bottom 10 interests and other audience interests through the feature. There is an interesting tab that gives the option to change top hashtags and ad interest categories. 

Read more: TikTok introduces a new solution that helps businesses

Divi 5.0 Aims to Bring Greater Compatibility with Gutenberg

Divi, the popular commercial WordPress theme and page builder created by Elegant Themes, has announced major changes coming in version 5.0 that constitute a complete rewrite of Divi’s core technologies. The update, which is expected to be released in beta next year, will focus on performance, stability, scalability, and extendability, but it will not introduce any new features.

“We are recreating Divi’s backend framework, cleaning up years of technical debt, changing Divi’s storage format, and improving its rendering mechanism,” Elegant Themes CEO Nick Roach said. “This new version of Divi will be able to process design settings much more quickly.”

One of the most notable changes coming in 5.0 is that Divi will be migrating away from shortcodes.

“This change will bring Divi into alignment with the future of WordPress, which is evolving in a new direction,” Roach said.

Divi will migrate to a new JSON format that is similar to the way Gutenberg stores data. The legacy shortcodes will continue to work and for a time Divi will lazy load in the old framework as necessary.

“If you are using Divi shortcodes outside of your post content, it will be highly recommended to replace these shortcodes with our new json-based elements,” Roach said. “Otherwise, you are going to take a performance hit.”

As part of the 5.0 update, Divi’s developers plan to include a button to perform the migration away from shortcodes, which will automatically change posts to use the new system.

Read more: Divi 5.0 Aims to Bring Greater Compatibility with Gutenberg

New Tool Checks If Google Fonts Are Hosted Locally

Earlier this year, WordPress’ Themes Team began urging theme authors to switch to locally hosted fonts after a German court case decision, which fined a website owner for violating the GDPR by using Google-hosted web fonts. Since that ruling, German website owners have continued to receive threats of fines for not having their fonts hosted locally.

The makers of the Fonts Plugin, a commercial product with a free version on WordPress.org, have created a tool called Google Fonts Checker that will help website owners discover where their fonts are hosted. The tool analyzes any URL entered and if the fonts are hosted by Google, it says “Google Fonts Connection Found” with a red ‘X.’ Sites that are in the clear will show a notice that a Google Fonts connection was not found:

google font checker

Google Fonts Checker is useful for non-technical users who are not sure whether their theme or plugins are referencing fonts hosted on Google’s servers. Beyond delivering the simple connection message, the tool scans the website and returns a list of the font files used to render the page, which can be helpful in tracking down the specific extension loading these files.

Read more: New Tool Checks If Google Fonts Are Hosted Locally

Google Maps Tests New Sidebar Navigation

google maps sidebar navigation

Google is testing new thin sidebar navigation on the left side of the maps interface. The sidebar has the Google Maps pin icon, then the explore tab, then trips saved places, contribute, and more icons.

This was spotted by Punit on Twitter and Mastodon where he posted a video of this new sidebar in action. Here is a screenshot followed by his videocast:

google maps pin icon

Read more: Google Maps Tests New Sidebar Navigation

Google Key Moments SeekToAction Markup Supports 12 Languages

google key moments seek to action

Google key moments is a feature where Google Search highlights the sections in a video through a chapter-like interface. Google added support SeekToAction markup for videos on your site so that you can use the SeekToAction markup to communicate the key moments (timestamps) Google shows for videos in Google Search in 2021.

Now, Google has documented the 12 languages supported for SeekToAction structured data.

These 12 languages include:

  • English
  • Spanish
  • Portuguese
  • Italian
  • Chinese
  • French
  • Japanese
  • German
  • Turkish
  • Korean
  • Dutch
  • Russian

Google said it hopes to expand to more languages, Google wrote “We aim to extend this to more languages over time. Even in supported languages, not all videos will have key moments identified, but we aim to improve this over time as well.”

Read more: Google Key Moments SeekToAction Markup Supports 12 Languages

More news:

Google is testing the new Rewarded Ad Gate beta program for publishers

Twitter receives goodbye as it nears its end

Is Google Search getting worse?

Weekly News: Google is testing the new Rewarded Ad Gate beta program for publishers

Google is testing the new Rewarded Ad Gate beta program for publishers

Google has just started testing a new rewarded ad beta program for publishers to serve their players long-form, playable ads.

How it works. As described by WebmasterWorld.com, “The Rewarded Ad Gate beta program will give you an opportunity to monetize your most engaged users. If a user frequently visits your site, you’ll have a way to collect additional ad revenue.”

1. The Rewarded Ad Gate will be displayed to a visitor on their fifth-page view of each month.
2. If the visitor chooses to view a short ad, a video or image ad will play for 30 seconds or less.
3. A “Thank you” message will appear after the ad is complete and the visitor will gain access to your site.
4. If the user chooses not to view a short ad, they won’t be able to access the site until their page views reset the following month or they choose to view the ad.

google new rewarded ad gate beta

Dig deeper. There is no info from Google on the new test, but you can read the post from WebmasterWorld.com here.

Read more: Google is testing the new Rewarded Ad Gate beta program for publishers

Link juice: Is it the new snake oil of Google SEO?

Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not?

I wondered about the context and doubted whether it was true. There are different opinions

After Barry Schwartz shared the news on LinkedIn, a lively debate ensued. Even Moz and SparkToro founder Rand Fishkin chimed in on the comments saying, “Maybe link juice is real after all. Maybe y’all should write more about it!”

On link juice and bad SEO advice

When he dismissed link juice, Mueller was answering a question about outgoing links. He essentially ignored the original question and solely responded to the undesirable “link juice” mention. 

While Mueller is usually neutral in his tone this time he came close to a rant on Twitter: 

  • “Anything that talks about ‘link juice’ should be ignored.”

This is nothing new. He’s just reiterating what he expressed in the past more than once.

Here’s a similar quote from his Twitter account back in 2020: 

  • “I’d forget everything you read about ‘link juice.’ It’s very likely all obsolete, wrong, and/or misleading.”

So is link juice such a detestable term? Is it akin to the “snake oil” fringe SEO practitioners are still offering? Let’s take a look at the bigger picture.

Snake oil: A popular type of panacea in SEO

There’s a reason why the SEO industry had a bad rep for many years. Metaphorical snake oil has been sold in various ways and many websites have been harmed by misguided SEO advice or tactics.

The proverbial “snake oil” – a synonym for misleading promises of miraculous cures to all kinds of diseases – has often been likened to SEO.

Even in 2022, we see many more #seohorrorstories passed on Twitter and other social media than inspiring success stories. SEO experts themselves, not just outsiders, rather focus on those negative news.

Of course, the SEO industry is not the only one guilty of selling snake oil or spreading the word about it. 

I had many clients asking me for unethical SEO practices over the years. To this day, you have to be very firm in your ethics in order not to get caught up in a downward spiral of shady SEO techniques. I also get requests for paid links and other similar offers regularly by mail.

The history of link juice

When Google started out in the crowded and messy search engine market, it had a revolutionary ranking algorithm that used the so-called “PageRank” to determine website authority. It was named after Google co-founder Larry Page, not (just) the actual “web page.”

SEO specialists started to use many different slang terms for PageRank – “Google juice” or “link juice” being among the most popular.

In the early years since its inception, Google performed pretty well by PageRank alone and grew its market share continuously. 

First-generation search engines like AltaVista, Yahoo and Infoseek were easily gamed by simply using:

  • Keyword stuffing.
  • Hidden text.
  • Misleading meta tags.

Read more: Link juice: Is it the new snake oil of Google SEO?

YouTube Brings Photo Editing & Quizzes To Community Posts

YouTube is adding photo editing features and quizzes to the set of tools available to creators when crafting community posts.

youtube photo editing & quizzes

YouTube is giving creators new tools to work with when publishing community posts, with the addition of photo editing features and interactive quizzes.

Community posts are social media-style updates available to YouTube channels with 500 subscribers or more.

YouTube surfaces posts in users’ recommendation feed and the Community tab on channel pages.

Quizzes In YouTube Videos
YouTube is running an experiment with a small number of creators, which allows them to add quizzes to community posts.

Quizzes are a new, interactive way for creators to engage with viewers. Creators in the beta can create quizzes the same way as other kinds of community posts.

I am already brainstorming different ways YouTube channels can take advantage of quizzes in community posts.

An idea immediately comes to mind is running a quiz based on your latest video. You can include questions users would have to watch your latest video to answer.

If you incentivize users to take the quiz with a contest or a simple shout-out, you could potentially drive more repeat viewers to your content.

With this being an experiment, YouTube may expand access to quizzes if they receive positive feedback.

Photo Editing On YouTube On iOS
YouTube creators on Apple’s iOS can now add filters, text, and stickers to images when creating community posts in the YouTube app.

photo editing on youtube on ios

YouTube brought these features to Android earlier in the year, and now they’re rolling out on iOS.

A small, randomly selected group of creators with access to the Community tab can test this on iOS phones.

Read more: YouTube Brings Photo Editing & Quizzes To Community Posts

Divi 5.0 Aims to Bring Greater Compatibility with Gutenberg

BuddyPress will soon be improving the way it loads its JavaScript and CSS assets so that they are only loaded on community pages. Previously, the plugin would load them indiscriminately on every page.

BuddyPress lead developer Mathieu Viet said he’s not sure there is a specific reason explaining why this was kept in place. Before the plugin introduced the BP Theme Compat API in version 1.7, it was necessary to use a BuddyPress compatible theme like the one bundled by default (BP Default).

“I think we kept the way this theme was loading these assets into the first Template Pack (BP Legacy) we added to BuddyPress,” Viet said.

Users have often requested BuddyPress only load its assets on community pages in hopes of further optimizing their websites. For example, in 2020, a user on the BuddyDev forums requested custom code to accomplish this. Experts recommended against doing it

Read more: Divi 5.0 Aims to Bring Greater Compatibility with Gutenberg

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