Pinterest prohibits climate misinformation in ads, content
Pinterest wants to remove any traces of climate misinformation from its platform. The company announced it will now remove any ads or content from its platform that violates its new policy.
In October, Google announced a similar policy. It prohibited advertisers, AdSense publishers, and YouTube creators from running ads or monetizing misleading content around climate change.
New community and advertising guidelines. Pinterest’s new policy removes climate misinformation and disinformation. Specifically:
- Content that denies the existence or impacts of climate change, the human influence on climate change, or that climate change is backed by scientific consensus.
- False or misleading content about climate change solutions that contradict well-established scientific consensus.
- Content that misrepresents scientific data, including by omission or cherry-picking, in order to erode trust in climate science and experts.
- Harmful false or misleading content about public safety emergencies including natural disasters and extreme weather events.
This all falls under the “Sensitive content” section of Pinterest’s advertising guidelines.
Source: Pinterest prohibits climate misinformation in ads, content
Twitter: Edit button coming (but you’ll have to pay to get it)
Twitter confirmed via a tweet that an edit button is coming. Not to everyone. Just Twitter Blue subscribers as a test.
Why do we care? Whether you use Twitter personally, professionally, or both, you’ve probably tweeted something, only to realize a few seconds or minutes later that there was an error. Maybe it was a typo. Maybe you forgot a link. Whatever it was, it meant you had to delete the tweet and start over – sometimes losing engagement (replies, favorites, retweets). It’s annoying. So this will be good news for marketers and brands if this feature finally becomes available to all users.
Twitter + Elon Musk = edit button? On April Fools Day, Twitter tweeted “we are working on an edit button”. Was it a joke? At the time was largely viewed as Twitter trolling its user base about the most-requested feature for years that Twitter refused to give its users: an edit button.
Apparently, it wasn’t a joke.
This was the second such tweet aimed at its newest (and largest) shareholder and board member, Tesla CEO Elon Musk, within 24 hours. The other was a response to Musk’s Twitter poll, in which he asked a simple question: Do you want an edit button?
As of publishing, 73% of the 4 million voters said Yes. (Well, technically they voted yse, because the options Musk gave were both misspellings.
Source: Twitter: Edit button coming (but you’ll have to pay to get it)
Ready to turn website visits into money? Meet continuous conversion
Does this scenario sound familiar to you?
As a marketer, you know the importance of website conversion rate optimization (CRO), so you run A/B tests or set up personalization rules. But before you know it, you’re bogged down by setting up tests, monitoring them daily to see if they’ve reached statistical significance, and declaring winners (if you can even call them that). Even then, you’re stuck with the laborious task of baking these into your base site or pinging your engineering team to do so yet again for you.
And after all this work, you realize you’re still not meeting the goal you set out for in the first place: driving more conversions. This is because your visitors are still receiving a one-size-fits-all static experience and not the personalized, dynamic experience they’re expecting. At this point, you’re behind on your goals and wondering if there’s a better way.
What if we told you there’s a website optimization solution that replaces manual, developer-reliant testing and marries your great ideas with machine learning to help you easily turn website visits into money? It’s here now, and it’s ready to help you drive growth.
Source: Ready to turn website visits into money? Meet continuous conversion
R.A.C.E to success: A strategic framework to win at SEO
SEO can be broken down into clear, repeatable steps.
We know that:
- Content is king and user experience is queen.
- Google wants us to create unique, relevant, comprehensive content so that searches can find exactly what they are looking for.
- Websites should load fast and make it easy for users to perform their desired actions.
- The content and experience of the site should be worthy of being mentioned and linked to by other relevant, authoritative websites.
In this way, optimizing for SEO can be distilled into four stages:
Want to learn a repeatable, step-by-step marketing program that will allow you to develop and implement a successful digital marketing strategy? This will be the first article of a new series that will deliver just that. This article will provide a general outline of the “what” and “how.” Future installments will go into much more detail.
Research (reboot, raid, realign)
Before starting any SEO campaign, you need to spend a significant amount of time researching.
Audit (analyze, align, activate)
Now that all the background research is complete, it’s time to move on to the auditing stage. You’ll need to perform several audits to ensure your site has all the correct elements.
Source: R.A.C.E to success: A strategic framework to win at SEO
Twitter for Professionals: How to switch to a Professional Account
Twitter has made Professional Accounts available to all of its global users. Professional Accounts, originally introduced in October, are now available to “anyone who comes to Twitter to do business.”
Businesses, brands, creators, and publishers who make the switch will gain access to advanced profile features, promotional tools, and new features, according to Twitter. Converting is free.
Twitter promises much about its professional account. But does it deliver? Read on for a walk-through of how to make the switch, and along the way, decide whether you think it’s worth your time to do so.
How to make the switch
First, make sure you qualify for a Professional Account. Here are Twitter’s rules:
- You must not have a history of repeatedly violating the Twitter User Agreement.
- You must have a complete profile with an account name, a bio, and a profile picture.
- Your authentic identity must be clear on your profile. Your profile must not feature another person’s identity, brand, or organization, nor does it use a fake identity intended to deceive others. Profiles that feature animals or fictional characters are ineligible unless directly affiliated with your brand or organization. Parody and fan accounts are not eligible for Professional Accounts.
If you’re qualified, you can move on.
Source: Twitter for Professionals: How to switch to a Professional Account