YouTube Giving Creators More Ways To Make Money
YouTube’s Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos.
This information was announced today as part of an inside look at YouTube’s roadmap for 2022, which also includes details about new features and changes to the viewing experience.
Here’s more about what YouTube has planned for creators and viewers this year.
New Monetization Capabilities For YouTube Creators
Currently, creators can make money from YouTube Shorts via the Shorts Fund.
The Shorts Fund is available to all creators, even those who aren’t eligible to monetize regular videos.
YouTube plans to continue running the Shorts Fund and introduce additional ways for creators to earn revenue from short-form videos.
Creators will soon be able to make more money while streaming live on YouTube.
YouTube plans to give users the ability to purchase gifted channel memberships for other livestream viewers.
This will be similar to how users on Twitch can gift paid subscriptions to other users during a stream.
Web3 opens new monetization opportunities for YouTube creators through technologies like blockchain and NFTs.
For example, creators can give fans verifiable ways to own unique videos, photos, art, and more.
Other New Features For YouTube Creators
Do More With Remixes
Building on a feature introduced last year that lets creators remix audio from videos across YouTube, new capabilities are in the works that will allow creators to add more to remixed content with video effects, editing tools, and more.
In a feature similar to TikTok’s video replies, YouTube Shorts creators will soon be able to reply to individual comments by creating a Short.
YouTube plans to introduce collaborative livestreaming, which will allow multiple creators to go live together.
New Insights In YouTube Studio
Creators will soon have access to new insights in YouTube Studio to help guide their content creation strategy. The insights will utilize YouTube and Google’s data sets to help creators to better understand viewer demand so they can generate ideas for upcoming videos.
Without revealing anything specific, Mohan says YouTube is working creating immersive experiences for users in the metaverse. This initiative will be focused on gaming content to start with, as YouTube works on ways to turn virtual worlds into a reality.
Source: YouTube Giving Creators More Ways To Make Money
Google Ads issue results in missing conversions from data-driven attribution
Google Ads suffered from a reporting delay for a portion of conversions using data-driven attribution. The issue occurred between 7:54 p.m. and 12:34 p.m. PST on February 9.
The issue has been resolved and the company is working on recovering the attribution data. Once resolved, the data will be reflected in reporting. Bidding was not affected, Ginny Marvin, Google’s ads product liaison, has confirmed.
About data-driven attribution. Data-driven attribution uses machine learning to understand how each marketing touchpoint contributed to a conversion, which may result in reporting that more accurately reflects your users’ full marketing journey. In September 2021, Google announced that this model would become the default attribution model for all new Google Ads conversion actions.
This is a move away from last-click attribution, the previous default model, in which only the final interaction is counted toward the attribution.
Source: Google Ads issue results in missing conversions from data-driven attribution
Google Cautions Businesses About Anti-Tech Legislation
With access to millions of emails and business profiles, Google’s using its vast resources to inform businesses about tech legislation via email and numerous websites.
People with Google Business Profiles, or who use other Google properties, may have noticed an email warning them of upcoming legislation that could impact their businesses.
In addition to emails, Google has written blogs and set up websites with the goal of educating people about the potential consequences of these bills.
Anti-tech bills, such as the American Innovation and Choice Online Act, work to keep companies like Google from using their online platforms for discriminatory behavior.
Google and other major tech companies are rallying to torpedo the recent bill.
Grassroots Efforts by Google
According to BillHartzer.com, the email states the bill has “unintended consequences” for businesses that use digital tools like Google Ads, Gmail, Google Analytics, and Docs. It also states it would impact listings on Google Search and Maps.
The email goes on to say the bill would make it harder for people to find your business, damage productivity, and cost you both time and money.
Google doesn’t include the name of the bill in its email, information about where people can read it, or any other identifiable characteristics readers could use to find it on their own.
What Is the American Innovation and Choice Online Act?
The bill is a bipartisan effort designed to clip the wings of major online platforms for antitrust and consumer choice violations.
Some of the biggest companies hit by the bill include Apple, Amazon, Meta, and Google.
They’re all targets because they have more than 50 million active monthly users (or 100,000 business users), have an annual market capitalization (or U.S. net sales exceeding $550 billion), and serve as a critical trading partner for its business users, according to the bill’s language.
The bill would allow federal antitrust agencies the ability to issue civil penalties and injunctions for the following behaviors:
- Unfair preferences for the products of the online platform over other businesses.
- Limiting products by companies that compete against the platform.
- Using discriminatory practices in the enforcement of terms of service that may harm competition.
- Use of non-public data obtained or generated by the platform’s business users to preference the platform’s products over the business’.
- Restricting or impeding software applications preinstalled on the platform or changing default settings on the platform that steers people to its own products.
- Retaliating against users who report concerns.
Google Website Details Opposition
The website goes into detail about how the bill impacts business including:
- Eliminating phone number, address, and business hours from Google Search and Maps.
- Disconnecting Google ad products from each other and Google Analytics.
- Splitting up Gmail, Docs, and Calendar so they no longer work together.
The website also features an extensive FAQ section detailing specific issues such as Internet safety and listings groups that have concerns about the bill including:
- U.S. Chamber of Commerce
- Connected Commerce Council
- U.S. Black Chambers
- Latino Coalition
- Chamber of Progress
- Asia/ Pacific Islander American Chamber of Commerce and Entrepreneurship
Do Google’s Efforts Prove the Need for the Bill?
The legislation is designed to protect businesses from the iron-like grip of massive companies like Google and Amazon. Google says it does more harm than good.
Ultimately, the decision to pass the bill as well as its language is up to Congress. It’s obvious Google and other companies impacted by the bill will continue their own efforts to change or eliminate anti-tech bills.
Source: Google Cautions Businesses About Anti-Tech Legislation
Kadence Blocks 2.2.4 Adds Lottie Animations Block
Kadence Blocks, a popular block collection plugin, added a new Lottie Animations block today in version 2.2.4. Most of the blocks in the plugin offer commonly used page building features like rows, buttons, galleries, and testimonials. The Lottie Animations block introduces something a little more fun and whimsical.
Developed by the design team at Airbnb, Lottie is a lightweight, open source animation file format that is popular with both developers and designers. It’s lighter than older motion graphics formats and faster to manipulate. The vector-based format allows animations to be scaled up or down without losing quality. The LottieFiles platform is a community where designers and developers share their creations for others to use.
Kadence Blocks’ new Lottie block makes it easy for WordPress users to use and customize Lottie animations. It’s not the first plugin to offer them. Lottie animations are available to Elementor Pro users, and are included in a few other collections, like the Gutenberg Blocks and Template Library by Otter and Ultimate Addons for Gutenberg, as well as the Lottie Player plugin.
Lottie animations can be added to WordPress content by pasting the oembed link into the editor or using the embed block, as you see on this page. The disadvantage to using them this way is that you won’t get any controls for editing their appearance and motion.
Kadence Block’s implementation is in the free version of the plugin and includes block controls for further customizing the animations. Users can adjust playback settings, like autoplay, toggle controls on/off, and change the playback speed and loop settings. The animation’s size, padding, and margins, can all be customized.
When first using the block it displays an animated WordPress logo placeholder by default but you can replace the URL in the block settings with one from LottieFiles if you find one you want to use.
Source: Kadence Blocks 2.2.4 Adds Lottie Animations Block
You won’t be able to escape Microsoft Teams inside Outlook soon
Escaping Microsoft Teams will soon be trickier than ever after the company announced another partnership for its video conferencing software.
The software giant has revealed that it is working on a new feature that will let users run apps built for Microsoft Teams within its Outlook email service.
The move should make online collaboration and communication a much more seamless and smoother experience, meaning users shouldn’t need to constantly switch between Teams and Outlook to stay on top of their work.
Outlook and Teams
According to the official entry on the Microsoft 365 roadmap, the feature is currently in development, with a scheduled release date of December 2022. When released, it will be available for all web and desktop Outlook users across the world.
As well as running apps built for Teams within Outlook, users will also be able to acquire and use these updated Teams apps (including personal tabs and/or search-based message extensions) without leaving the email platform.
The feature could also form part of the highly-rumored all-new Windows 11 email service reportedly in development. Codenamed “Project Monarch”, the service looks to greatly improve email on Windows 11, offering a truly cross-platform experience for users looking to embrace hybrid working.
The new app will reportedly feature an overhauled interface similar to Outlook web, including the rounded corners and icons already seen in a raft of new Windows 11 apps as Microsoft looks to offer a unified design approach across its software suite.
Source: You won’t be able to escape Microsoft Teams inside Outlook soon