Google to release August 2022 product reviews update in coming weeks
Google said they are launching another update “in the coming weeks to make it even easier to find high-quality, original reviews.” Google said this is another refinement to the product reviews ranking system that aims to “make sure you find the most useful information when you’re researching a purchase on the web.”
Timing. Google will post on its updates page when it launches and when it is done rolling out, we will also post a new story when it begins rolling out and when it is completed here on Search Engine Land.
Google did tell us they are targeting to roll it out the week of August 29th but the date may change.
Previous updates. This is the fifth version of the product reviews update, a search ranking algorithm update targeted at ranking product review-related content on the web that is most helpful and useful to searchers. The first product reviews update was launched on April 8, 2021, the second was launched on December 1, 2021, the third was released on March 23, 2022, and now the fourth was released on July 27, 0222. The fourth one was named the July 2022 product reviews update and released on July 27, 2022, and completed on August 2, 2022.
Google product reviews update. The Google product reviews update aims to promote review content that is above and beyond much of the templated information you see on the web. Google said it will promote these types of product reviews in its search results rankings.
Google is not directly punishing lower-quality product reviews that have “thin content that simply summarizes a bunch of products.” However, if you provide such content and find your rankings demoted because other content is promoted above yours, it will definitely feel like a penalty. Technically, according to Google, this is not a penalty against your content, Google is just rewarding sites with more insightful review content with rankings above yours.
Technically, this update should only impact product review content and not other types of content.
Source: Google to release August 2022 product reviews update in coming weeks
Google adds additional CTV buying options in Display & Video 360
Audience guarantees are based on Nielsen Digital Ad Ratings (DAR). The Nielsen DAR is used to understand how many unique viewers CTV and video ad buyers reach within their core audiences and prove campaign impact across digital media platforms. Google is releasing Nielsen audience guarantees to make it easier to plan and measure CTV, Display, and Video 360.
When advertisers are setting up their guaranteed deal, they can select specific ages and demographics and pay only for the ad impressions that reach their target audience as measured by Nielsen DAR.
Advanced Programmatic Guaranteed. Google audiences for Programmatic Guaranteed will now be available across Google Ad Manager, Xandr, and Magnite. Google said they hope to add more soon.
Google has already expanded reach capabilities with Google audiences on CTV campaigns when bidding on open auction inventory. With the new update, you can also use affinity, in-market, and demo segments while buying Programmatic Guaranteed deals across a variety of participating publishers, which should give advertisers additional flexibility in audience strategies for CTV.
Google is also aware of frequency capping. Once your campaign frequency goal is reached for certain users, whether via open auction, Programmatic Guaranteed, or a combination of the two, Display & Video 360 will stop showing ads to those users.
Consolidated CTV workflow across YouTube and other CTV apps. Google is implementing a consolidated workflow to help advertisers plan, manage, and measure performance across YouTube and CTV inventory. Google also allows YouTube ads to be purchased within Display & Video 360’s insertion order dedicated to connected TV ad buying.
Having YouTube and CTV inventory side-by-side makes it easier to optimize for common goals, Google said.
Source: Google adds additional CTV buying options in Display & Video 360
TikTok Introduces 3 Types Of Shopping Ads
Advertisers can now run shopping ads on TikTok with three different formats to choose from.
TikTok continues its e-commerce push with the introduction of three types of shopping ads with expanded placement options that go beyond the For You page.
The three ad types include:
- Video shopping ads
- Catalog listing ads
- Live shopping ads
The new advertising formats are accessible in TikTok Ads manager through buying objective ‘Product Sales.’
Advertisers can utilize these new shopping ads with or without an e-commerce store on TikTok.
Video Shopping Ads
Video shopping ads allow advertisers to create shoppable videos for display on the For You page.
This ad type combines features from existing TikTok ads — collection ads and dynamic showcase ads.
Video shopping ads will dynamically combine video creative and product cards into different variations. The format can be either product-specific to drive sales or a broader brand message to drive consideration.
As TikTok gathers data, it will optimize a campaign’s performance by dynamically choosing the top converting combinations.
Catalog Listing Ads
Catalog listing ads allow advertisers to promote product catalogs at scale with new placements across TikTok.
Something advertisers may appreciate about catalog listing ads is that they’re not required to create video content.
The ads allow brands to get in front of the TikTok audience without making videos, which is a first.
Instead of video, catalog listing ads pull product images from a retailer’s catalog and promotes them in shoppable placements. Users discover the ads through branded content on the For You page.
Live Shopping Ads
Live shopping ads are specifically designed to promote live shopping streams.
The ads help direct people from the For You page to a live shopping event.
Source: TikTok Introduces 3 Types Of Shopping Ads
Google confirms the issue with indexed pages
Google’s search console recently reported an issue. It was a bug causing misinformation. Also, it was reporting an incorrect number of Indexed pages.
Google has fixed the issue. Google also warned the users. The warning addressed the Index Coverage Report. The users will see less number of pages this time.
The bug is not a website issue. The bug is a reporting issue. There is no problem with the website. It is working fine. Indexed pages caused worry among many users. However, Google’s index did not drop them at all.
In reality, the web pages were not indexed at all. This caused the major part of the problem. So, if the pages are not indexed, how can Google drop them?
This issue went unnoticed. Because of this, the world also went forward with its business. This caused a major problem. After Google fixed the bug, people started ignoring this. They should not ignore this issue. What about those people who worked with those indexed pages?
Those people did not know about this grave error. They continued with their business. What if they compiled reports for their clients? What of those reports included these indexed pages? This data is now incorrect.
However, it is important to update yourself with information. One should look into the data provided by Google. Affected people can show this data to their clients. This will help the clients to understand the anomaly. The clients will also understand the reason behind low-indexed pages.
Source: Google confirms the issue with indexed pages